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Internet Marketing

Internet Marketing
Online advertising is otherwise referred to as online marketing or internet advertising or internet marketing and it is a kind of marketing that use internet to promote online business or online business website with the aim of reaching targeted audience.

Web site Analysis and Keywords Research

There are 3 steps involved in Keyword research and analysis:

  • Ensuring the site can be indexed in the search engines
  • Finding the most relevant and popular keywords for the site and its products
  • Using those keywords on the site in a way that will generate and convert traffic.

The search perception impact is a follow-on effect of keyword analysis and research. Search perception impact describes the identified impact of a brand's search results on consumer perception, including title and Meta tags, site indexing, and keyword focus. For prospective customers, searching for products online is usually the first step and as such, the impact of search perfection determines an individual’s brand impression.

Search engine optimization (SEO)

The main aim of Search engine optimization, or SEO is to improve the organic search rankings of a website in SERPs by increasing the website content's relevance to search terms. Search engine optimization can be divided in two parts which are:

On Page SEO
Off Page SEO

Search engine marketing (SEM)

Search engine marketing, or SEM, is mainly designed to enhance a website's visibility in search engine results pages (SERPs). Search engines usually provide sponsored results and organic (non-sponsored) results based on the query of the web searcher. For Search engines to be able to differentiate sponsored results from organic results, they often employ visual cues. Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for topical keywords.

So basically, Search engine marketing (SEM) is a type of Internet marketing which majorly involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through advertising and optimization. Search engine marketing may use search engine optimization (SEO), whereby the web content is rewritten or adjusted with the main of achieving higher rankings in the results pages of search engines or use pay per click (PPC) listings

Social Media marketing

Social media marketing is essentially a commercial promotion which is done through social media websites. Numerous companies out there promote their products by posting frequent updates and providing special offers through their social media profiles today.

Content marketing

Any marketing which involves the creation and sharing of media and publishing content with the aim of acquiring and retaining customers is known as content marketing. There are various formats in which such information may be presented and these include: news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.

There are multiple ways in which content Marketing has been defined. What the term means usually depends upon the context and its purpose. One of the most used definitions is “the technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive profitable customer action

Online classified advertising

when it comes to Online classified advertising this is used to refer to advertising posted online in a categorical listing of specific products or services. Common examples of this include online job boards, online real estate listings, automotive listings, online yellow pages, and online auction-based listings. Craigslist, backpage, olx, kijiji and eBay are providers of online classified listings.

Article marketig

Internet article marketing is mainly used for promoting the business online via article directories. Those article directories that have good web page ranks tend to receive a lot of site visitors and search engines may consider them authority sites thus leading to high traffic. These directories then give PageRank to the author's website and in addition send traffic from readers. Article directories and articles that are rich in content tend to attract search engines.

By submitting their articles to numerous article directories, Business Owners, Marketers and Entrepreneurs try to maximize the results of an article advertising campaign.

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