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Link Building

One Way Link Building
One way link building is in simple terms described as a process of getting link on other website without giving a link to that website. What one way links do is that they send a strong message to search engines that your website is so informative and interesting that other sites want to tell other people about it by placing the link of your website without expecting you to place link of his website on your website.
In other words, one way link building can mean a scenario in which Site 1 refers to site 2 without any feedback. It is the opposite of reciprocal link building which usually involves more than one site linking to each other. So, with one way link building, the webmaster only creates links to other website without giving the other website a link to your website.

Common techniques that are used by internet marketers to do one way link building include:

  • Directory submission
  • Social book marketing
  • Forum posting
  • Article submission
  • Classified
  • Blog commenting
  • Press release Distribution
  • Ad posting
  • Ad posting

In the world of search engine optimization, link building comprises of actions that aim at increasing the number and quality of inbound links to a webpage.

Search Engine Submission

Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free. Having your website listed free of charge on these websites comes with numerous advantages that every webmaster out there should take full advantage of.

Article marketing

with article marketing, this basically involves writing articles of your own and submitting them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it's usually a slower process). Besides the marketing aspect of it, article marketing helps a lot in getting your website viewed as an authority site by giving interested persons important information about your website and exactly what it does.

Press Release Distribution

If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News. Press release distribution helps a lot in providing your consumers with the latest information/ news about your website/ business and this comes with a lot of advantages thereof.

Directory submission

Social Bookmarking is yet another powerful way of promoting your website, but nowadays most people are spamming social bookmarking sites without knowing how to use them. Since content in these websites update frequently, search engines like these types of sites and often visit them (this is commonly termed as Tagsonomy& Folksonomy in Web 2.0). Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.

Social bookmarking Submission

Social bookmarking is an online service that makes it possible for users to add, edit, share and annotate bookmarks of their web documents. The main feature of social bookmarking submission is tagging.

Web 2.0 one way links

Web 2.0 is mainly used in reference to World Wide Websites that use technology beyond static pages used by earlier websites. Web 2.0 one way links allow users to collaborate and interact with each other in virtual community by creating user generated content.

Classified posting

This form of internet marketing follows the format of newspaper advertisements whereby advertisements are usually grouped into certain categories. Most online businesses are increasingly adopting the concept of classified posting in their efforts of building more links for their websites.

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